Zoho Social vs Buffer: Which is the Best Social Media Management Tool?
Social media is an essential part of any successful marketing strategy. With the increasing demands of online marketing, the need for a reliable social media management tool has become a necessity. With everything going digital, businesses need to build their brand online to succeed. This is where social media tools such as Zoho Social and Buffer come in handy.
Introduction
Zoho Social and Buffer are two popular cloud-based applications used by individuals, marketers, and business owners to manage their social media presence. They both offer a variety of features that enable users to manage multiple social media accounts across various platforms.
Features
Zoho Social
- Scheduler: This feature enables you to schedule posts in advance for future dates and times. Zoho Social also makes it easy to reschedule or edit posts after they have been published.
- Analytics: Zoho Social provides insights into your social media metrics, including views, reach, engagement, and performance of your social media accounts.
- Collaboration: Zoho Social allows you to collaborate and communicate with team members by sharing social media accounts and content with them.
- CRM integration: It enables you to connect with all the customers who interact with your social media accounts.
- Hashtag analytics: Zoho Social provides insightful data on hashtags, this can help you track and analyze a significant change in your performance.
Buffer
- Social Media Management: Buffer allows you to create a custom publishing schedule for your social media platforms, and provides you with the ability to queue, reschedule, and post at predefined times.
- Analytics: Like Zoho Social, Buffer gives you access to valuable analytics data that can help you measure and track social media account performance.
- Social Listening: This feature allows you to monitor social media platforms for mentions of your brand or products, it's like an eagle eye.
- Custom link shortener: Buffer makes it easy to shorten and track links across all your social media platforms.
- Content Discovery: It enables you to curate content suggested by Buffer, which can save your time a lot and increase your popularity.
Pricing
Zoho Social
Zoho Social has three pricing tiers: Standard, Professional, and Advanced. Their pricing can range from $10 per month to $200 per month depending on the number of social media accounts and features. If you decide to pay annually, you get a discount of 2 months worth of service for free.
Buffer
Buffer has four pricing tiers: Pro, Premium, Small Business, and Medium Business. Their pricing starts from $15 per month to $99 per month depending on the features. If you subscribe to Buffer annually, you get a discount of two months worth of service for free.
Comparison
User Interface
Both Zoho Social and Buffer have user-friendly interfaces that make it easy for users to navigate and use their features. They both have clean user interfaces with easy-to-find features.
Social Media Platforms
Zoho Social supports Twitter, Facebook, LinkedIn, and Instagram, while Buffer supports Twitter, Facebook, LinkedIn, Instagram, and Pinterest.
Analytics
Both Zoho Social and Buffer provide valuable insights into the performance of your social media accounts. However, Zoho Social provides more advanced analytics features in comparison to Buffer.
Content Curation
Buffer provides content curation feature, it suggests relevant content that is based on your target audience and input which saves you time and effort. Unfortunately, Zoho Social does not offer content curation and discovery.
Pricing
Zoho Social's pricing is more affordable than Buffer in terms of social media accounts and features. However, Buffer's content curation and discovery feature is something to consider when making your final decision.
Conclusion
Zoho Social and Buffer are both great tools that can help businesses of all sizes manage their social media presence. If you're looking for affordability, Zoho Social might be the better option for you. If content curation and social listening are essential to your marketing campaign, Buffer could be the better choice. Despite the lack of these two features in Zoho Social, it provides superior analytics and CRM integration features.